Welcome to the Cove

The most successful businesses deliver value to their customers - a product or service that solves a problem or meets a need better than other options.

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Cove helps you define your value proposition - why customers would buy from you and not someone else - identify any gaps, and see what need to be done to make it better.

Many small business owners invest money in their ideas and often run their businesses for years without confirming there is a market need. The result? Their business may generate some income, but it's hard work getting customers and even harder to grow.

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Cove helps you make sure what you are selling really fits what people need right now, and give you suggestions how you can make some changes to get more customers.

Running a business needs time, effort, and attention to detail—and often "you don't know what you don't know". Having a clear plan to achieve your goals and ensuring nothing important is overlooked (especially if you rely on other businesses like suppliers or partners) is crucial.

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Cove helps you plan what to do, based on your goals, and to keep track on progress..

Keeping track of finances can be a challenge when you're juggling many different things. If you're like most small business owners, accounting isn't your strong point... but many businesses fail due to poor cashflow planning and so it's an important thing to keep on top of.

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Cove helps you manage your finances, with clear cashflow and profit projections, and easy-to-understand graphs.

Having a great product or service isn't enough if no one knows about it! Simply building a website or opening a store and hoping customers find you isn't enough by itself - and it's really easy nowadays to spend a lot of money on online advertising and get no results.

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Cove helps you attract attention and reach the right customers.

Cove's inbuilt intelligent AI Assistant is on hand throughout everything you do, to help you out -just look for the light bulb! But we recognise that you may need extra advice from a real person from time to time, too.

Cove enables you to connect with other Cove members in our forum, book a session with a Cove expert, or hire some short-term help for specific tasks.